Adaptive Images detects your visitor’s screen size and automatically creates, caches, and delivers device appropriate re-scaled versions of your web page’s embedded HTML images. No mark-up changes needed. It is intended for use with Responsive Designs and to be combined with Fluid Image Techniques.

Why? Because your site is being increasingly viewed on smaller, slower, low bandwidth devices. On those devices your desktop-centric images load slowly, cause UI lag, and cost you and your visitors unnecessary bandwidth and money. Adaptive Images fixes that.