Why are there so many variants of looks of pages, even when they are with similar content?

The Page Builder. Advanced, simple, flexible. There are no more page templates – restricting hard-coded files, that you have no control on what’s shown where. With Nova’s page builder you’ve got the power. The total freedom to select what visual block goes where, modify each block’s custom settings, it’s width in the layout and much more. All this is done in a simple and intuitive way – drag your layout block to the main content and publish. Play with all the custom options so you can achieve the most versatile look of your website.